When the founder of Bike 2 Care first came to me, he wanted to organize cycling trips to Ethiopia to raise money for building a hospital in Debre Zeit. What he didn’t have yet was a brand identity, a website, or even photos or text to tell their story.

I started from scratch, working closely with the founder to build everything up. Together, we developed a full brand identity and figured out exactly what kind of photos were needed in Ethiopia to bring the story to life. I also helped guide what information and text should be collected for the website, making sure everything fit together naturally.