Branding

Lief en Lef

Created a brand Identity for creative coaching

Branding

Web Design

For Lief en Lef, a creative coaching practice, I created a full brand identity and set up the initial website design.

The branding needed to feel personal, reflect the coach’s energy, and capture the artistic side of her work. The goal was to build a visual identity that feels approachable, creative, and authentic.

Primary Logo

Horizontal logo

Vertical Logo

Typography

Color palette

Background patterns

Example website