Palazzo Massaini is a beautiful vineyard in Tuscany with a long tradition, but they were looking for a fresh, more modern look for their wine labels. A graphic design studio brought me in to help brainstorm ideas for the redesign.

The goal was to create something that would stand out on the shelves while still feeling true to the spirit of the vineyard. I developed five different creative directions, each offering a new take on the brand’s story and visual identity. From there, the studio continued the development and finalized the designs.

As someone who definitely chooses wine based on the label, it was a great challenge to imagine what would actually make me pick up a bottle.